Zuo joins gaming craze, partners with leading home decorating game
I’m anything but avid gamer, but in recent days I’ve had fun playing Design Home, a leading home decorating game that allows users to pick out brand-specific furniture and décor while designing everything from a new bedroom to that dream home.
I downloaded the app, which is available in the Apple Store and Google Play store, at the behest of Zuo CEO Luis Ruesga, who excitedly told me about his company’s new partnership with the game’s creator. The partnership allows Zuo items to be among the options from which players can choose when designing a bedroom, living room, home office or outdoor space.
“It’s a very cool way to extend the reach of our brand to more consumers and interior designers, especially tech-savvy Millennials who have grown up with video games,” Ruesga said.