COLLABORATIONS

I’m anything but avid gamer, but in recent days I’ve had fun playing Design Home, a leading home decorating game that allows users to pick out brand-specific furniture and décor while designing everything from a new bedroom to that dream home.

I downloaded the app, which is available in the Apple Store and Google Play store, at the behest of Zuo CEO Luis Ruesga, who excitedly told me about his company’s new partnership with the game’s creator. The partnership allows Zuo items to be among the options from which players can choose when designing a bedroom, living room, home office or outdoor space.

“It’s a very cool way to extend the reach of our brand to more consumers and interior designers, especially tech-savvy Millennials who have grown up with video games,” Ruesga said.

Althoug

The collaboration between the Las Vegas Market and four other major January trade shows has led Zuo to secure a high-profile sponsorship role at the annual Kitchen and Bath Industry show (KBIS), the premier event for kitchen and bath designers.

No, Zuo isn’t planning to add kitchen sinks or bathroom vanities to its product line anytime soon, but the sponsorship allows the company to tout its importance to the restaurant industry by supplying all the seating and other furnishings for a lounge that will host a variety of presentations at the KBIS show. (Restaurant designers shop KBIS because, after all, those businesses need kitchens and bathrooms, too.)

Both shows take place Jan. 29-Feb. 2 in Las Vegas. The Las Vegas Market, where Zuo maintains a year-round showroom, is at the familiar World Market Center, while KBIS is at the recently e

If you’re a female business owner or interior designer involved with home furnishings, here’s the perfect excuse for your next trip to Las Vegas.

The Las Vegas Design Center, which is made up of about 30 year-round showrooms in Building A of the World Market Center, is hosting a panel discussion and luncheon on Oct. 6 called Project You: Empowering Women in Business. The half day event will be headlined by five female entrepreneurs and business owners who will, in the words of event organizers “inspire collaboration and education.”

“We are proud to be a sponsor of this unique gathering of some of the top young female entrepreneurs connected with the home furnishings business,” said Luis Ruesga, CEO of Zuo. “Not only will attendees gain insights from the panelists, but they will also have boundless networking opportunities with their pe

Gather - A National Conference by American Society of Interior Designers (ASID), kicked off Wednesday, Sept 21 at the Intercontinental Miami. With three days filled with programming, education, and design focused displays from sponsoring brands.

Gather 2022, is the inaugural conference event created as an opportunity for industry engagement where peer to peer learning and connection helps to strengthen interior designer’s business and practice.

Kerrie Kelly, Kerrie Kelly Design Lab, Sacramento, CA - FASID, Past Chair | ASID’s National Board of Directors shared, “It has been an incredible experience to have our professional members, students, chapters and Industry Partners - face to face again. Creating the opportunity to network and forge new relationships is at the core of our organization’s values and we are incredibly proud with ho

Allison Eden Studios, celebrates the success of NY NOW, sharing details on brand collaborations with three innovative manufacturers for the summer show.

Zuo’s recent collaboration with designer Allison Eden will be in the spotlight at next month’s NY Now show when the company returns to the cutting-edge design show for the first time since 2017.

Zuo’s signature mid-century modern furniture – including several pieces covered with Eden’s mosaic-inspired fabrics – will be featured in a high-profile lounge for designers that will be located adjacent to the main show entrance.

NY Now organizers say the goal is to give designers a focal point to reconnect since the organization has not held an in-person trade show in more than two years. Plus, the event likes to highlight works by New York City natives such as Eden. (Her studio currently is in Brooklyn.)

“It gives our audience a chance to experience a fun and elevated take on class

Amid the myriad of supply chain challenges facing furniture importers these days, the enormous rise in container shipping costs – especially for goods shipped from Asia – takes center stage. And the seemingly endless delays in getting those containers from an Asian port to a U.S. warehouse runs a close second.

But the folks at Zuo have developed a very creative end-run around this issue. In addition to ramping up production at its upholstery factory in Mexico, the company recently began making upholstery in the Dominican Republic.

So you’ve never heard of anyone making upholstery in the Dominican Republic? We hadn’t either – until we got a peek at Zuo’s new product launches at last month’s High Point Market. The lineup included 25 sharp-looking SKUs from the new Dominican Republic factory.

Yes, the new products must

A quirky Zuo accent chair suitable for indoor or outdoor use proved to be very popular with design-minded attendees at this month’s High Point Market.

It was so popular, in fact, that it earned a Market Snapshot “People’s Choice” award from International Market Centers, the owner of several major market showroom buildings. The chair was one of only three furniture pieces to earn the award after online voting in the weeks leading up to the show.

“I am especially proud of this award because it was voted on by members of our target audience – buyers who have an eye for great design at a great value,” said Luis Ruesga, CEO of Zuo. “It also illustrates the growing importance of casual styling in almost any indoor or outdoor living space.”

The winning chair, named the Kelley, was one 49 finalists. Voting took place on IMC

Continuing its aversion to “me too” products, Zuo has partnered with designer Allison Eden – best known for her mosaics on tile and glass – on a line of stunning upholstery fabrics that will be introduced at next month’s High Point Market.

The new fabrics, which combine her colorful mosaic designs with solid leather and fabric colors, create a unique look that will give retail sales floors a pop of color many times over.

“I couldn’t be more excited about this new fabric line we’ve developed with Allison,” said Luis Ruesga, CEO of Zuo. “It gives our dealers a way to reach younger consumers with a look they won’t find anywhere else.”

Ruesga said the new products also should allow the company to expand its customer base with both e-commerce and traditional brick-and-mortar retailers. And who knows? They may even be suitab