The collaboration between the Las Vegas Market and four other major January trade shows has led Zuo to secure a high-profile sponsorship role at the annual Kitchen and Bath Industry show (KBIS), the premier event for kitchen and bath designers.
No, Zuo isn’t planning to add kitchen sinks or bathroom vanities to its product line anytime soon, but the sponsorship allows the company to tout its importance to the restaurant industry by supplying all the seating and other furnishings for a lounge that will host a variety of presentations at the KBIS show. (Restaurant designers shop KBIS because, after all, those businesses need kitchens and bathrooms, too.)
Both shows take place Jan. 29-Feb. 2 in Las Vegas. The Las Vegas Market, where Zuo maintains a year-round showroom, is at the familiar World Market Center, while KBIS is at the recently e